Do you own a business that you would like to rank in the search engines locally? In this article we will introduce three efficient strategies that can be implemented immediately to help you get to the top.
The best thing you can ever learn about local SEO is to get into your customer’s mind and think the way they do. To understand the way your customer searches online you need to look into their mind. In other words, try to analyze what would your customer/searcher enter in the search box to find your site and buy your products? So, let’s presume that you own a furniture store selling all sorts of furniture like sofas, chairs, tables etc. But you specialize in office furniture, so if the searcher puts in “table” in the search box, will they be able to reach you? Will the match your site and products? Under no circumstances. On the other hand, a suitable match would be “office computer table.” You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won’t convert. This is why you should be going for targeted keywords that are less popular but yield higher conversions.
If you try to list your business many times to a local directory, you’ll find that they frown on that practice. So what you’ll want to do is crate a new landing page for each of your store locations. Sure, obviously they don’t want people spamming their sites with listings, but on the other hand if your business has different locations, then it’s valid to do. Then it’s easy to send people to a “locations” page for your business, and they can easily find the location nearest to them. Don’t send people from the listings directly to your site, send them to different landing pages.
There are a lot of reasons why people have poor results with SEO, and often times it’s the details that are overlooked or ignored. So it is in your best interest to pay attention to the things you do when promoting your site. Participating in small local communities or niche communities is one such thing that many ignore. There’s nothing like good press, as you know, and it can sometimes work very fast and effectively. You’ll have to assess your own situation so you can make a plan as far as what would be most beneficial for you. This is how it works, you have a bunch of little components that are a part of the big puzzle you’re building. This also helps in your efforts towards building trust with the search engines as more people visit your site. So you can put a local SEO campaign together, and then there’s more you can do to gain additional exposure on the home front. Anytime is a great time to take your offline business onto the net, so there’s no reason for waiting.
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